I recently read an article from Search Engine Journal that caught my attention. The story was about using Social Media for Marketing purposes by virtue of Google. The search goes as following:
site:linkedin.com inurl:in “social media expert”
Bebo
site:.bebo.com inurl:profile inurl:bebo “social media expert”
CafeMom
site:www.cafemom.com inurl:cafemom.com/home/ “stay at home mom”
site:facebook.com/people “led zeppelin”
Flickr
site:flickr.com/people “@gmail”
site:twitter.com -inurl:statuses -inurl:status “social media expert”
MySpace
site:profile.myspace.com inurl:myspace inurl:fuseaction “go to nc state”
YouTube
site:youtube.com/user “social media expert”
Using the aforementioned search in Google results in a list of users / or members that have an interest in the searched topic. This seems like a great way to find people to send a message for purpose of marketing to them.
The one thing that I question is the spam issue. If you do this research and reach out to Social Users, this is in my mind considered spam. I have received unsolicited messages on LinkedIn and other Social sites and I did at the time consider this spam.
What do you think?
